Privacy policy

1. About this policy

Forma Pilates is a Pilates club based in Copenhagen, Denmark. We are responsible for the personal information we collect when you use our website, create an account, book a class or contact us. You can reach us at hello@formapilates.dk with any privacy questions.

2. Information we collect

We collect the details you provide when creating an account or getting in touch, such as your name, email address and any optional profile information. We also keep records of your bookings, cancellations, payment confirmations and communication with us.

If you sign in with Google, we receive basic profile details, including your name, email address and profile picture, to create or access your account. We do not receive your Google password.

When you use our website, technical information may be collected, including your IP address, browser, device information, pages visited and error reports. Please avoid including sensitive medical information in your profile or general messages.

Some events on our schedule are run by partner studios or brands, and you sign up for them on the host's website. When you follow a sign-up link to one of these events, we record that the link was clicked and, if you are signed in, link the click to your account. We use this to understand interest in partner events. We do not receive what you submit on the host's website, which is covered by the host's own privacy policy.

3. How we use your information

We use your information to manage your account, reserve your place in classes, administer payments and send confirmations or updates about your bookings. This processing is necessary to provide the services you request and fulfil our agreement with you. Without the required contact and booking details, we may be unable to provide those services.

We also process information where necessary to meet legal obligations, including keeping required financial records, and for our legitimate interests in keeping the website secure, resolving enquiries and protecting against misuse.

If you opt in to receive news or offers, we use your contact details with your consent. You can withdraw that consent at any time by contacting us or using an available unsubscribe link. This does not affect earlier lawful processing or essential messages about your account and bookings.

4. Sharing your information

We share relevant information with authorised team members and instructors who need it to organise classes and help you with your bookings.

We use service providers for website hosting, secure account access, data storage, email delivery, internal communications, website analytics and error monitoring. These providers may process information needed to deliver their services. Separate sign-in and payment providers also handle information under their own privacy policies.

We may share information when required by law or when necessary to establish, exercise or defend legal claims. We do not sell your personal information.

5. Cookies and website usage

We use cookies and similar technologies to keep you signed in and remember your preferences. Blocking these technologies in your browser may affect how the website works.

Analytics and diagnostic tools may process information about how the website is used and where errors occur. Optional cookies and similar tracking require your consent where applicable law requires it. You can manage stored cookies through your browser and contact us with questions about website tracking.

6. Storage and international transfers

We keep personal information for as long as needed for the purposes described in this policy. This includes managing your account and bookings, responding to enquiries, resolving disputes and meeting legal record-keeping requirements. The retention period depends on the type of information, our relationship with you and any applicable legal obligations.

You can ask us to delete your account and information. Some records may need to be retained to meet legal obligations or resolve outstanding claims, and backup copies may remain until they expire.

Our service providers may process information outside the European Economic Area. Where this happens, applicable data protection law requires appropriate safeguards, such as an adequacy decision or approved contractual protections. Contact us for information about transfers and the safeguards applicable to your data.

7. Your choices and rights

Under applicable data protection law, you may request access to your information, correction of inaccurate details, deletion, restriction of processing or a portable copy of information you have provided. You may also object to processing based on legitimate interests and object to direct marketing at any time.

To exercise your rights, email hello@formapilates.dk. We may need to verify your identity before responding. We normally respond within one month and will let you know if a lawful extension is needed.

You may complain to the Danish Data Protection Agency, Datatilsynet, at www.datatilsynet.dk, or to your local data protection authority. We do not make solely automated decisions about you that have legal or similarly significant effects.

8. Changes to this policy

We may update this policy as our services or legal obligations change. The date at the top shows when it was last updated. We will bring significant changes to your attention where required.